Workspace viewIllustrative data — how the club looks once the assessment is complete.

Fan 360

Every fan, every touchpoint — loyalty, tickets, F&B, merch and social on one identity.

Identified fans14,120+3,860 this season

Multi-source profiles6,340matched on ≥2 identity keys

Avg lifetime value€184+€31 YoY

Members2,31016% of identified base

Reachable by email11,780GDPR-clean consent

Social-linked4,120declared handles

Top 12 of 14,120 by lifetime value

FanSegmentMatchesTicketsF&BMerchLTVSources

LTV = tickets + F&B + merch to date. “Keys” counts the deterministic identifiers that stitched the profile — more keys, more complete picture.