North Sea Ventures · Club Intelligence
We turn clubs into
entrepreneurs.
The money in football is made off the pitch. We identify it, build it, and run it with you, so your team can compete on it.
What we do
Identify. Build. Execute.
We see the whole club. Ten commercial areas, benchmarked against clubs your size, every opportunity mapped to a euro value, on a live platform, not in a slide deck.
We design the new business models hiding inside your club: the venue, the data, the brand, the matchday. Then we actually build them.
One accountable partner brings the whole stack of events, tech, hospitality and real estate, and runs it. You get revenue, not recommendations.
Off the pitch
We drive off-pitch profit.
The squad is the passion. The business around it is where the margin lives. These are the kinds of revenue lines we identify, build and run with clubs:
Conferences, concerts, padel courts, stadium tours and weddings. The venue earns on the 340 days there is no match.
Dynamic pricing, bundles and payment plans that fill seats without discounting the badge.
Pre-order, faster queues and a better range. Matchday food and drink that earns like hospitality, not like a kiosk.
Tiers with benefits worth paying for every month. Matchday-only fans become predictable revenue.
Priced inventory, measured reach and multi-year packages. Naming rights beyond the main shirt: the training ground, the academy, the tunnel.
Drops, collaborations and e-commerce that sell twelve months a year, not just the August kit launch.
Tickets, shop and app in one database. The audience becomes an asset sponsors pay to reach.
The badge trains the next generation, at home and abroad, and gets paid for it.
Owned channels, documentary formats and creators that monetise attention between matchdays.
For the biggest opportunities we found a company with the club, and the club holds equity in it.
The whole club
Ten areas. One platform. Every euro mapped.
Club Intelligence covers every commercial corner of the club, benchmarked against clubs your size, with best practices and a value estimate on each one.
Fill seats and price them right.
Grow spend per head on matchday.
Turn the badge into a retail engine.
Convert fans into recurring revenue.
Price, package and prove your inventory.
Own the fan relationship end to end.
The stadium as a 365-day asset.
One connected data layer for the club.
Protect and grow squad value.
Turn development cost into player value.
Inside the platform
Illustrative data
- Reprice sponsorship inventory
- Launch membership tier two
- Pilot F&B pre-order at the main stand
How we work with a club
A ladder, not a menu. Every rung earns the next.
A complete, benchmarked picture of the club and where the money is.
We turn the map into a live plan with owners, sprints and a euro value on every move.
We jump in and build the revenue line, bringing every partner under one roof.
For the biggest wins, we build the company with you and co-own it.
Why a small team can do all of this
AI-native operators.
We deliver the breadth of an agency with the speed and cost of a startup, because AI does the heavy lifting: from the platform that turns your data into a plan to the software, creative and analysis behind every build. The proof isn’t a claim: it’s that we built Club Intelligence itself this way.
Pricing
Start seeing the whole club, from €75 a month.
Priced on stadium capacity, simple and public. Cheap enough to start today; the value compounds when we build.
For context: the full platform costs less per year than one season ticket at most clubs, one agency workshop, or a single matchday of stewarding. One executed best practice pays for a decade of it.
Then add execution
Operational and executional modules, when you’re ready to act.
Growth sprints and builds are scoped inside the platform, so you see what a module should return before you commit to it. Prices are indicative; every module is scoped per engagement.
Reprice and repackage the club's inventory, build the sales deck, and fill the pipeline.
Queue, range and pre-order fixes that raise spend per head this season.
Design the tiers, launch the funnel, and run it to a recurring-revenue target.
Stand up non-matchday programming: events, conferences, tours and court rental.
One fan database across tickets, shop and app, ready to sell measured reach on.
For the biggest wins: we found the company with you and co-own it.
An NSV operator inside the club, running the commercial plan end to end: the team, the partners, the targets. For clubs that want the outcome delivered, not another advisor in the room.
And when you’re ready to act, we run growth sprints and build revenue lines with you, priced per engagement.
Enter the platformWho we work with
Pick who you are. The capability behind it doesn’t change.
See where you stand, get a live plan, and have us build the revenue when you're ready.
A quantified, executable value-creation plan for the asset you already own, and a team that delivers it.
We turn “operational upside” from a slide into a priced, buildable plan you can underwrite, and we execute it after the signature.
The platform
Everything above becomes concrete the moment you open it.