Workspace viewIllustrative data — how the club looks once the assessment is complete.

Data & Digital Infrastructure

One connected data layer for the club.

The fan database has grown 31% this season and 3 of 7 systems now feed the CRM automatically — identified attendance and campaign revenue are climbing as the single customer view takes shape.

Fan profiles14,200+3,400 YoY

Identified attendance35%+9 pts

Marketing consent52%+11 pts

Email open rate31%+5 pts

Systems connected3 of 7+2

Campaign revenue€38k+€21k

Fan database growthprofiles

Profile sourcesprofiles

14k profiles

total

Ticketing6,100 profiles43%

Socios & membership3,200 profiles23%

Web & app signups2,900 profiles20%

Matchday wifi & promos2,000 profiles14%