Workspace viewIllustrative data — how the club looks once the assessment is complete.

Merchandise & Retail

Turn the badge into a retail engine.

Merch revenue is up 24% year on year, driven by the relaunched webshop and a December gifting push — the shirt share of revenue fell six points as leisurewear and kids lines grew.

Merch revenue€172k+24% YoY

Revenue per attendee€61+€9

Online share31%+9 pts

Gross margin42%+5 pts

Shirt share of revenue52%-6 pts

Sell-through78%+11 pts

Monthly merch revenue€

Revenue by category€

€172k

total

Replica shirts€89k52%

Training & leisurewear€34k20%

Scarves, caps & accessories€31k18%

Gifts & souvenirs€18k10%