Workspace viewIllustrative data — how the club looks once the assessment is complete.

Sponsorship & Partnerships

Price, package and prove your inventory.

Sponsorship revenue is up 19% year on year on the back of a new rate card and earlier renewals — multi-year deals now cover 38% of the portfolio and dependence on the top three partners keeps falling.

Sponsorship revenue€640k+19% YoY

Active partners24+5

Renewal rate79%+6 pts

Avg cash deal€22.5k+€3.1k

Top-3 concentration45%-8 pts

Multi-year deals38%+12 pts

Contracted sponsorship revenue (cumulative)€

Sponsorship revenue mix€

€640k

total

Main & kit€190k30%

Premium partners€210k33%

Official partners€150k23%

Matchday & in-kind€90k14%