Module · Commercial

F&B / Concessions

Half-time is a retail window. Queues, range and pre-order decide whether it earns like hospitality or like a kiosk.

25
evidence-cited best practices
3
knowledge library sources linked
6
KPIs tracked on the module dashboard

The module dashboard

Illustrative data

Spend per head
€4.20
+€0.90 YoY
Capture rate
44%
+7 pts
Cashless share
78%
+26 pts
Avg transaction
€7.60
+€0.80
Gross margin
58%
+4 pts
Half-time queue
7 min
-5 min

Spend per head is up €0.90 year on year on the back of cashless tills, half-time combos and an earlier pre-match window, capture rate rose seven points without a single headline price increase.

The benchmarks

Peers that already know your league.

Every benchmark carries a peer median per club size, drawn from what small, medium and large clubs actually report. Three from this area:

Spend per head (F&B revenue ÷ attendance)

The core stadium catering KPI in hospitality revenue management.

small
3.00
medium
4.00
large
6.00
Sales points open on a normal matchday

Throughput scales with open tills; under-provision caps spend regardless of demand.

small
2
medium
5
large
12
Who operates matchday F&B?

Operating model determines who keeps the margin and who controls the experience.

small
Volunteers / club-run informal
medium
Club-run with paid staff
large
Mixed club + partner outlets

Open to read

Best practices with the evidence attached.

high impactmedium effort
Go fully cashless at every outlet

Card/phone-only tills serve faster and lift average spend.

Cashless outlets typically serve faster and lift average transaction value versus cash tills. (Retail/hospitality revenue management practice)

high impactlow effort
Measure spend per head every match

F&B revenue ÷ scanned attendance, reported the Monday after.

Spend per head is the F&B KPI benchmarked across European clubs; tracking it weekly typically surfaces quick menu and staffing wins. (UEFA club benchmarking)

high impactmedium effort
Fix half-time throughput

Open every till, add pop-up points, pre-pour drinks before the whistle.

Prevents the revenue leak of walked-away queues, half-time throughput caps the day's F&B revenue. (Retail/hospitality revenue management practice)

22 more best practices for f&b / concessions, with status tracking and euro predictions, live in the workspace.

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