Module · Assets
Real Estate & Venue
The stadium earns on the 340 days there is no match: events, conferences, courts and tours.
The module dashboard
Illustrative data
Non-matchday venue revenue is up 64% this season — a published rate card, two new recurring tenants and a corporate-events package have lifted event days from 22 to 34 on a venue that was almost fully idle two years ago.
The assessment
Questions that already know your league.
Every question comes with suggested answers per club size, drawn from what small, medium and large clubs actually report. Three of the 25:
Tenure security determines what you can invest in and monetise (UEFA infrastructure benchmarking).
Under ~10 years, banks and partners won't co-fund improvements.
Most lower-league venues sit idle 320+ days a year — the core unmonetised asset.
Open to read
Best practices with the evidence attached.
Negotiate a 10–25 year concession; nothing else is financeable without it.
Long-term tenure is the financeability mechanism: without 10+ years secured, capex, tenants and naming deals rarely close. (NSV Sports engagements)
Map rooms, pitch slots and outdoor areas against what the agreement allows.
A full space audit commonly surfaces rentable rooms and slots the club forgot it had — dormant capacity is the norm. (Venue-utilisation practice)
Listed prices for pitch, rooms and packages — enquiries convert when prices are visible.
Published venue prices typically convert more enquiries; hidden pricing filters out the small bookings that fill weekdays. (Venue-utilisation practice)
22 more best practices for real estate & venue, with status tracking and euro predictions, live in the workspace.