Module · Assets
Real Estate & Venue
The stadium earns on the 340 days there is no match: events, conferences, courts and tours.
The module dashboard
Illustrative data
Non-matchday venue revenue is up 64% this season, a published rate card, two new recurring tenants and a corporate-events package have lifted event days from 22 to 34 on a venue that was almost fully idle two years ago.
The benchmarks
Peers that already know your league.
Every benchmark carries a peer median per club size, drawn from what small, medium and large clubs actually report. Three from this area:
Tenure security determines what you can invest in and monetise (UEFA infrastructure benchmarking).
Under ~10 years, banks and partners won't co-fund improvements.
Most lower-league venues sit idle 320+ days a year, the core unmonetised asset.
Open to read
Best practices with the evidence attached.
Negotiate a 10–25 year concession; nothing else is financeable without it.
Long-term tenure is the financeability mechanism: without 10+ years secured, capex, tenants and naming deals rarely close. (NSV Sports engagements)
Map rooms, pitch slots and outdoor areas against what the agreement allows.
A full space audit commonly surfaces rentable rooms and slots the club forgot it had, dormant capacity is the norm. (Venue-utilisation practice)
Listed prices for pitch, rooms and packages, enquiries convert when prices are visible.
Published venue prices typically convert more enquiries; hidden pricing filters out the small bookings that fill weekdays. (Venue-utilisation practice)
22 more best practices for real estate & venue, with status tracking and euro predictions, live in the workspace.