Module · Platform
Data & Digital Infrastructure
One fan ID across tickets, shop and app. The data layer that makes every other module measurable.
The module dashboard
Illustrative data
The fan database has grown 31% this season and 3 of 7 systems now feed the CRM automatically — identified attendance and campaign revenue are climbing as the single customer view takes shape.
The assessment
Questions that already know your league.
Every question comes with suggested answers per club size, drawn from what small, medium and large clubs actually report. Three of the 25:
The addressable fan base is the raw material of every digital revenue stream (Sports Innovation Lab).
Identified attendance is the precondition for lifecycle marketing and cross-sell (identity-resolution literature).
Fragmentation above ~4 systems typically means duplicates and no single view of the fan.
Open to read
Best practices with the evidence attached.
Tickets, shop, wifi, competitions — one consent-clean signup flow everywhere.
Clubs that added consent-clean capture at every touchpoint typically grow their marketable base several-fold within two seasons. (CRM & identity-resolution practice)
Every buyer becomes a profile the same day, no manual exports.
Automated ticketing feeds commonly lift identified attendance by double digits — ticketing is the largest single identity source. (CRM & identity-resolution practice)
Merge ticketing, shop, socios and email into one record per fan.
Clubs that unified fan identity report double-digit uplift in campaign conversion within two seasons. (Sport Management Review)
22 more best practices for data & digital infrastructure, with status tracking and euro predictions, live in the workspace.