Module · Commercial
Marketing & Fan Engagement
Own the fan relationship end to end: audience growth, lifecycle campaigns and content that converts.
The module dashboard
Illustrative data
The consented fan database has grown 38% this season on the back of touchpoint capture and competitions, while native short-form video has lifted total social following past 52,000.
The benchmarks
Peers that already know your league.
Every benchmark carries a peer median per club size, drawn from what small, medium and large clubs actually report. Three from this area:
The owned database is the club's most durable marketing asset (Sports Innovation Lab).
Reach baseline; growth and engagement matter more than the absolute number.
Sports newsletters outperform most sectors; below ~30% signals list hygiene or relevance issues.
Open to read
Best practices with the evidence attached.
Merge ticketing, membership, camps and competition data into a single fan view.
A unified fan view is the reported precondition for personalisation and measurable commercial uplift across channels. (Sport Management Review)
Tickets, competitions, wifi, camps, every interaction adds a GDPR-clean contact.
Clubs capturing consent at every touchpoint commonly grow their reachable database several-fold within a season. (ECA Fan of the Future)
Die-hards, families, casuals, students, academy parents, each with a journey.
Segmented communication typically outperforms one-list blasts on conversion; 4–6 segments is workable for small teams. (ECA Fan of the Future)
22 more best practices for marketing & fan engagement, with status tracking and euro predictions, live in the workspace.