Module · Commercial
Marketing & Fan Engagement
Own the fan relationship end to end: audience growth, lifecycle campaigns and content that converts.
The module dashboard
Illustrative data
The consented fan database has grown 38% this season on the back of touchpoint capture and competitions, while native short-form video has lifted total social following past 52,000.
The assessment
Questions that already know your league.
Every question comes with suggested answers per club size, drawn from what small, medium and large clubs actually report. Three of the 25:
The owned database is the club's most durable marketing asset (Sports Innovation Lab).
Reach baseline; growth and engagement matter more than the absolute number.
Sports newsletters outperform most sectors; below ~30% signals list hygiene or relevance issues.
Open to read
Best practices with the evidence attached.
Merge ticketing, membership, camps and competition data into a single fan view.
A unified fan view is the reported precondition for personalisation and measurable commercial uplift across channels. (Sport Management Review)
Tickets, competitions, wifi, camps — every interaction adds a GDPR-clean contact.
Clubs capturing consent at every touchpoint commonly grow their reachable database several-fold within a season. (ECA Fan of the Future)
Die-hards, families, casuals, students, academy parents — each with a journey.
Segmented communication typically outperforms one-list blasts on conversion; 4–6 segments is workable for small teams. (ECA Fan of the Future)
22 more best practices for marketing & fan engagement, with status tracking and euro predictions, live in the workspace.