Module · Commercial
Membership & Loyalty
Predictable revenue beats big matchdays. Tiers and benefits worth paying for turn fans into subscribers.
The module dashboard
Illustrative data
The base grew 14% to 1,850 members after online renewal launched and the youth tier landed — online joins nearly doubled and renewal climbed five points.
The assessment
Questions that already know your league.
Every question comes with suggested answers per club size, drawn from what small, medium and large clubs actually report. Three of the 25:
The membership base is the club's most durable revenue and identity asset.
Fee level should map to a visible benefits ladder, not history.
Retention drives subscription economics; <80% means the journey needs work.
Open to read
Best practices with the evidence attached.
Join in two minutes on a phone; renew in one click from an email.
Clubs that moved joining and renewal fully online commonly report near-doubled joins and higher renewal. (ECA Fan of the Future)
Default continuation with clear notice — the biggest retention lever there is.
Subscription-style auto-renewal is the single biggest retention lever — default continuation typically lifts renewal several points. (NSV Sports engagements)
Youth, standard, premium/patron — each tier with visible, real benefits.
Tiered ladders let fans self-select upward; visible-benefit tiers typically lift average fee without churn. (NSV Sports engagements)
22 more best practices for membership & loyalty, with status tracking and euro predictions, live in the workspace.