Module · Commercial
Ticketing & Matchday
Fill the ground, price it right, and know who is in it. Gate revenue is the club's most controllable line.
The module dashboard
Illustrative data
Attendance is up 18% year on year and yield per attendee has grown without headline price rises — driven by fixture categories, two activated theme days and the new family bundle.
The assessment
Questions that already know your league.
Every question comes with suggested answers per club size, drawn from what small, medium and large clubs actually report. Three of the 25:
Baseline for every matchday revenue lever (UEFA benchmarking).
Utilisation below ~60% signals pricing or product issues; above ~90% signals unrealised pricing power.
Season-ticket base is the most stable, forecastable gate income.
Open to read
Best practices with the evidence attached.
Mobile/QR everywhere so every entry is identified and resale is controllable.
Clubs that went fully digital typically identify 80%+ of attendees, unlocking resale control and lifecycle marketing. (Sports Innovation Lab)
Price marquee, standard and low-demand fixtures differently.
Clubs at this tier that moved to fixture categories typically lift gate revenue 5–15% within a season. (J. Revenue & Pricing Mgmt)
Adjust remaining inventory pricing in the final weeks by demand.
Late demand-based adjustment on top of categories commonly adds a further 3–8% yield on high-demand fixtures. (J. Revenue & Pricing Mgmt)
22 more best practices for ticketing & matchday, with status tracking and euro predictions, live in the workspace.