Club Intelligence
enesca
Informe para el consejo · confidencial

FC North Sea

Tercera Federación · Programa de transformación comercial

48%
madurez comercial
€268k–€528k
valor del programa / temporada
€2.5M–€3.7M
valor del club hoy

Preparado por NSV Sports · Datos demo ilustrativos a la espera de datos del club

01 · Dónde estamos

Commercial revenue (YTD)
€1.24M +21% YoY
Avg attendance
2,847 +18% YoY
Members
2,310 +394
Identified fans
14,120 +3,860

Madurez por área

Ticketing & Matchday
64%
F&B / Concessions
48%
Merchandise & Retail
40%
Membership & Loyalty
56%
Sponsorship & Partnerships
72%
Marketing & Fan Engagement
52%
Real Estate & Venue
32%
Data & Digital Infrastructure
44%
Athletic Performance
36%
Academy & Talent
40%

02 · Cómo lo logramos

Las cinco acciones principales por área, planificadas en sprints de dos semanas, cada una con un responsable. Plan interactivo completo en la plataforma. Valor estimado del programa una vez ejecutado: €268k–€528k / temporada.

Ticketing & Matchday
  • 1. Adopt fixture categories (A/B/C)President
  • 2. Score season-ticket renewal riskGeneral Manager
  • 3. Run a structured renewal campaignCommercial Director
F&B / Concessions
  • 1. Measure spend per head every matchGeneral Manager
  • 2. Introduce combo bundlesCommercial Director
  • 3. Run a simplified peak-time menuMarketing Lead
Merchandise & Retail
  • 1. Measure sell-through per SKUCommercial Director
  • 2. Cross-sell merch at ticket purchaseMarketing Lead
  • 3. Plan the range around hero productsMatchday Operations
Membership & Loyalty
  • 1. Move joining and renewal fully onlineMarketing Lead
  • 2. Launch a youth membershipMatchday Operations
  • 3. Clean and consent the member databaseNSV Sports
Sponsorship & Partnerships
  • 1. Build the sellable asset inventoryMatchday Operations
  • 2. Create a tiered rate cardNSV Sports
  • 3. Start renewals 6 months before expiryPresident
Marketing & Fan Engagement
  • 1. Capture consent at every touchpointNSV Sports
  • 2. Define 4–6 fan segmentsPresident
  • 3. Automate a welcome journeyGeneral Manager
Real Estate & Venue
  • 1. Audit every space and its permitted usesPresident
  • 2. Publish a venue rate cardGeneral Manager
  • 3. Give the venue one booking ownerCommercial Director
Data & Digital Infrastructure
  • 1. Capture consented identity at every touchpointGeneral Manager
  • 2. Name a data ownerCommercial Director
  • 3. Run a consent re-permission campaignMarketing Lead
Athletic Performance
  • 1. Track availability and days lost weeklyCommercial Director
  • 2. Adopt a squad-wide prevention programmeMarketing Lead
  • 3. Monitor session load (RPE minimum)Matchday Operations
Academy & Talent
  • 1. Individual development plans for top prospectsMarketing Lead
  • 2. Track alumni and claim training rewardsMatchday Operations
  • 3. Retention plan for best-in-age playersNSV Sports

03 · El club como inversor

Portfolio value
€353k
Capital deployed
€130k
Advisory-share value
€155k
Blended multiple
1.9x
Active positions
7
SPV co-investors
8

North Sea Players I, S.L. — el vehículo de coinversión de jugadores — está 77% suscrito con 8 partícipes; cada posición es trazable mediante su referencia de suscripción.

El titular para el consejo

Ejecutado, este programa lleva al club de €2.5M–€3.7M a €3.1M–€4.7M de valor de empresa.

Ilustración por múltiplos (2–3x ingresos comerciales recurrentes): un rango para el debate, no una valoración formal.