Club Intelligence
enesca
Board pack · confidential

FC North Sea

Tercera Federación · Commercial transformation programme

48%
commercial maturity
€268k–€528k
programme value / season
€2.5M–€3.7M
club value today

Prepared by NSV Sports · Illustrative demo data pending live club inputs

01 · Where we are now

Commercial revenue (YTD)
€1.24M +21% YoY
Avg attendance
2,847 +18% YoY
Members
2,310 +394
Identified fans
14,120 +3,860

Maturity by topic

Ticketing & Matchday
64%
F&B / Concessions
48%
Merchandise & Retail
40%
Membership & Loyalty
56%
Sponsorship & Partnerships
72%
Marketing & Fan Engagement
52%
Real Estate & Venue
32%
Data & Digital Infrastructure
44%
Athletic Performance
36%
Academy & Talent
40%

02 · How we achieve it

Top five moves per topic, scheduled in two-week sprints, each with an owner. Full interactive plan in the workspace. Estimated programme value once delivered: €268k–€528k / season.

Ticketing & Matchday
  • 1. Adopt fixture categories (A/B/C)President
  • 2. Score season-ticket renewal riskGeneral Manager
  • 3. Run a structured renewal campaignCommercial Director
F&B / Concessions
  • 1. Measure spend per head every matchGeneral Manager
  • 2. Introduce combo bundlesCommercial Director
  • 3. Run a simplified peak-time menuMarketing Lead
Merchandise & Retail
  • 1. Measure sell-through per SKUCommercial Director
  • 2. Cross-sell merch at ticket purchaseMarketing Lead
  • 3. Plan the range around hero productsMatchday Operations
Membership & Loyalty
  • 1. Move joining and renewal fully onlineMarketing Lead
  • 2. Launch a youth membershipMatchday Operations
  • 3. Clean and consent the member databaseNSV Sports
Sponsorship & Partnerships
  • 1. Build the sellable asset inventoryMatchday Operations
  • 2. Create a tiered rate cardNSV Sports
  • 3. Start renewals 6 months before expiryPresident
Marketing & Fan Engagement
  • 1. Capture consent at every touchpointNSV Sports
  • 2. Define 4–6 fan segmentsPresident
  • 3. Automate a welcome journeyGeneral Manager
Real Estate & Venue
  • 1. Audit every space and its permitted usesPresident
  • 2. Publish a venue rate cardGeneral Manager
  • 3. Give the venue one booking ownerCommercial Director
Data & Digital Infrastructure
  • 1. Capture consented identity at every touchpointGeneral Manager
  • 2. Name a data ownerCommercial Director
  • 3. Run a consent re-permission campaignMarketing Lead
Athletic Performance
  • 1. Track availability and days lost weeklyCommercial Director
  • 2. Adopt a squad-wide prevention programmeMarketing Lead
  • 3. Monitor session load (RPE minimum)Matchday Operations
Academy & Talent
  • 1. Individual development plans for top prospectsMarketing Lead
  • 2. Track alumni and claim training rewardsMatchday Operations
  • 3. Retention plan for best-in-age playersNSV Sports

03 · The club as an investor

Portfolio value
€353k
Capital deployed
€130k
Advisory-share value
€155k
Blended multiple
1.9x
Active positions
7
SPV co-investors
8

North Sea Players I, S.L. — the player co-investment vehicle — is 77% subscribed with 8 participants, every position traceable to a subscription reference.

The headline for the board

Delivered, this programme takes the club from €2.5M–€3.7M to €3.1M–€4.7M of enterprise value.

Multiple-based illustration (2–3x recurring commercial revenue) — a range for discussion, not a fairness opinion.