# Sponsorship Agreement Skeleton

*One-line purpose: a clause-by-clause outline for a club sponsorship agreement so nothing important is left to a handshake.*

> **Review with legal counsel.** This skeleton is a working outline, not legal advice. Have a qualified lawyer review the final agreement before signature, particularly exclusivity, termination and image-rights clauses under Spanish law.

## How to use

Use this to structure the first draft and the negotiation checklist — fill every placeholder before sending anything to the sponsor. Anything you agree verbally in the pitch meeting must appear in Schedule 1. Keep the signed PDF and the fulfilment schedule in the same folder; the schedule drives the quarterly report.

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## Parties and recitals

- **Club:** [CLUB LEGAL NAME], CIF [TAX ID], registered address [ADDRESS] ("the Club").
- **Sponsor:** [COMPANY LEGAL NAME], CIF [TAX ID], registered address [ADDRESS] ("the Sponsor").
- Recitals: one paragraph on the Club's activity, one on the Sponsor's, one stating the intention to enter a sponsorship arrangement.

## 1. Definitions

Define: "Season", "Home Match", "Club Marks", "Sponsor Marks", "Rights" (pointing to Schedule 1), "Category" (the Sponsor's exclusive sector, e.g. [CATEGORY, e.g. retail banking]).

## 2. Grant of rights

- The Club grants the Sponsor the rights listed in **Schedule 1 — Rights Inventory** for the Term.
- Rights are non-transferable without written consent.
- Any use of Club Marks by the Sponsor requires prior written approval of each creative (approval not to be unreasonably withheld, [X] business days to respond).

## 3. Term

- Start: [DATE]. End: [DATE] (end of the [SEASON] season).
- Renewal: [AUTOMATIC RENEWAL / OPTION TO RENEW] — Sponsor holds first-negotiation rights for [X] days before the Club may offer the Category to third parties.

## 4. Exclusivity

- Exclusivity is limited to the Category only: [CATEGORY DEFINITION — be precise; "food" is too broad, "quick-service restaurants" is workable].
- Carve-outs: existing agreements listed in Schedule 3; league/federation central sponsors; matchday-only conflicts arising from cup competitions.

## 5. Fees and payment schedule

| Instalment | Amount | Due date | Trigger |
|---|---|---|---|
| 1 | [AMOUNT €] + VAT | [DATE] | On signature |
| 2 | [AMOUNT €] + VAT | [DATE] | Season start |
| 3 | [AMOUNT €] + VAT | [DATE] | [MILESTONE, e.g. 1 January] |

- Late payment: interest at [X]% and suspension of Rights after [X] days' written notice.
- Value-in-kind (if any): itemised in Schedule 2 with agreed valuation method.

## 6. Club obligations

- Deliver the Rights per Schedule 1; maintain asset quality (LED uptime, board condition, kit application).
- Provide a **quarterly fulfilment report** within [X] days of each quarter end (see fulfilment report template).
- Notify the Sponsor of material changes: stadium moves, competition changes, insolvency events.

## 7. Sponsor obligations

- Supply artwork to spec by [DATE]; costs of production of [ASSETS] borne by [PARTY].
- Comply with league, federation and advertising regulations (alcohol/betting restrictions where applicable).
- No association implying player personal endorsement without separate agreement.

## 8. Fulfilment and make-goods

- If a Right is not delivered (e.g. abandoned match, LED failure), the Club provides a make-good of equivalent value within [X] days, agreed in writing. Make-goods are the exclusive remedy for minor non-delivery.

## 9. Termination

Either party may terminate with immediate effect on written notice if the other:

- commits a material breach not remedied within [X] days of notice;
- becomes insolvent;
- (Sponsor right) the Club is expelled from its league or ceases first-team activity;
- (Club right) the Sponsor's conduct brings the Club into disrepute.

State the pro-rata refund / payment consequences per termination scenario.

## 10. Boilerplate

Confidentiality; data protection (GDPR — no fan data transfers unless separately documented); force majeure; assignment; entire agreement; notices (addresses + email); governing law [SPAIN] and jurisdiction [CITY].

## Schedules

1. **Rights Inventory** — every asset, quantity, spec, and placement (copy from the rate card line items sold).
2. **Value-in-kind** — items, valuation, delivery dates.
3. **Existing category carve-outs.**
4. **Approved brand guidelines** for both parties.

## Signature block

| | Club | Sponsor |
|---|---|---|
| Name | [NAME] | [NAME] |
| Title | [TITLE] | [TITLE] |
| Date | [DATE] | [DATE] |
| Signature | | |

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Template from the Club Intelligence knowledge library · NSV Sports