# Quarterly Sponsor Fulfilment Report

*One-line purpose: a proof-of-delivery report that shows a sponsor exactly what they received this quarter — the single strongest renewal tool a small club has.*

## How to use

Send within [X, e.g. 15] days of each quarter end, as a short PDF with photos — never a bare spreadsheet. Collect the evidence continuously (assign photo duty on the matchday runsheet) rather than reconstructing it at quarter end. Close every report with a forward look: it plants the renewal conversation months before the contract ends.

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**Sponsor:** [COMPANY NAME]
**Agreement reference:** [CONTRACT REF]
**Reporting period:** [QUARTER, e.g. Q2 2026 — April–June]
**Prepared by:** [NAME, ROLE] · [DATE]
**Home matches in period:** [NUMBER] · **Total attendance in period:** [NUMBER]

## 1. Summary

Two or three sentences: what was delivered, one highlight, one number that matters. Example: "All contracted assets were delivered across [X] home matches. Your half-time activation on [DATE] reached [NUMBER] attendees and the giveaway generated [NUMBER] sign-ups."

## 2. Contracted rights — delivery status

| Right (per Schedule 1) | Contracted | Delivered this quarter | Season to date | Status |
|---|---|---|---|---|
| LED perimeter minutes | [X] min/match | [X] min across [X] matches | [X] min | Delivered |
| Static board (position [REF]) | All home matches | [X] matches | [X] matches | Delivered |
| Shirt/sleeve visibility | All matches | [X] matches | [X] matches | Delivered |
| Hospitality seats | [X] per match | [X] used / [X] offered | [X] | [X]% utilised |
| Social media posts | [X] per quarter | [X] posts | [X] posts | Delivered |
| Newsletter inclusions | [X] per quarter | [X] sends | [X] sends | Delivered |
| PA announcements | [X] per match | [X] | [X] | Delivered |

Flag any shortfall honestly and state the make-good: "[ASSET] was not delivered on [DATE] due to [REASON]; we propose [MAKE-GOOD] on [DATE]."

## 3. Exposure and audience figures

| Metric | This quarter | Notes |
|---|---|---|
| Cumulative matchday attendance | [NUMBER] | [X] matches x [AVG] average |
| Estimated board impressions | [NUMBER] | Attendance x matches with asset visible |
| Social reach of tagged posts | [NUMBER] | From platform analytics |
| Social engagements (likes/comments/shares) | [NUMBER] | |
| Newsletter opens | [NUMBER] ([X]% open rate) | [X] subscribers |
| Website/streaming appearances | [NUMBER] | If applicable |

Method note: state how each figure is measured, in one line. Modest, defensible numbers beat inflated ones.

## 4. Activations delivered

| Date | Activation | Attendance / participation | Outcome |
|---|---|---|---|
| [DATE] | [e.g. Sponsor family matchday] | [NUMBER] | [e.g. 120 vouchers redeemed] |
| [DATE] | [e.g. Half-time competition] | [NUMBER] | [RESULT] |

## 5. Photo and evidence checklist

Attach or link a folder [LINK] containing, minimum:

- [ ] Wide shot of LED/board with brand visible, one per match
- [ ] Shirt/sleeve close-up from an official match photo
- [ ] Hospitality guests photo (with consent) from at least one match
- [ ] Screenshots of each social post with visible metrics
- [ ] Activation photos from Section 4
- [ ] Any press or streaming captures featuring the brand

## 6. Next quarter preview

- Fixtures in period: [NUMBER] home matches including [KEY FIXTURE, DATE].
- Planned activations: [ACTIVATION 1], [ACTIVATION 2].
- Opportunities: "[EVENT/FIXTURE] on [DATE] is expected to draw our largest crowd of the season — we would like to build your presence around it."

## 7. Renewal teaser (final quarter of the agreement only)

"Your agreement runs to [END DATE]. Season to date we have delivered [HEADLINE NUMBERS]. We would welcome a conversation in [MONTH] about season [NEXT SEASON] — as an existing partner you hold first option on your current assets until [DATE]."

**Contact:** [NAME] · [EMAIL] · [PHONE]

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Template from the Club Intelligence knowledge library · NSV Sports